Senopsys Helps First Aid Shot Therapy Reinvent OTC Drug Products
By: Jeff Worthington – Senopsys President and Founder
The idea: a young woman who’d been working in the world of beverages realized that there had to be an easier more convenient way to take your medicine than carrying around a big bottle of pills or tablets all the time. By happy circumstance, Mary Page Platerink (former Director of Global Strategy, The Coca-Cola Company) was introduced to Dr Jay Pasricha, M.D., (Professor of Medicine, Johns Hopkins School of Medicine), and together they came up with the idea of First Aid Shot Therapy – or FAST! A series of single dose, liquid medicine drinkable shots that could start working in minutes.
Senopsys and FAST LabsTM collaborated to improve the taste and consumption experience of common OTC products.
The result: a line of products with superior taste-masking, complex and satisfying flavors (not “medicinal”), no chalkiness or lingering aftertaste and soothing mouth feels that reinforce perceived efficacy.
Visit FAST: Check FAST out on the web: https://firstaidshottherapy.com/.
Get FAST: Pick some at your local store or online!
Do You Have A Taste Masking Challenge?
Are you faced with the need to develop a palatable drug product to support clinical trials or commercial development? Our scientists are expert in both taste assessment and taste masking.
We use our experienced GCP-compliant taste panels and analytic tools to quantify the taste masking challenge and guide formulation development. And we apply a structured, sensory-directed development approach pioneered in the food industry to create palatable, taste-masked drug formulations for liquids, powders and solids.
Talk to our team about your specific formulation challenge.
Palatability should never be the reason a medicine fails.
About the Author
Jeff Worthington is President and Founder of Senopsys, established in 2006 to advance the development of palatable, patient-accepted medicines. With over three decades of experience, he advances approaches to taste masking that help ensure palatability does not become a barrier to clinical or commercial success.