The Importance of Palatability

It is widely understood by physicians, caregivers, regulators, and industry experts that medicines must be palatable to ensure dose acceptance and compliance.

Many drug actives are bitter – or have other “negative” or aversive attributes such as burning, malodors or gritty mouthfeel – making development of palatable drug products a daunting challenge.

Medicines are optimized for efficacy and safety, but often overlook the patient experience. Palatability is necessary to ensure dosing compliance, rather than to promote consumption, and is therefore of secondary importance.


What is palatable?

Palatable drug products are those in which the aversive sensory attributes have been minimized or eliminated. In other words, they are not overly bitter, produce little trigeminal irritation, are smooth not gritty and have no perceptible malodors. It is an industry myth that flavor preference – orange, grape, chocolate or mint – is the primary determinant of palatability. In actuality it’s the degree to which the negative attributes have been eliminated, that’s the true measure of palatability.

Senopsys is a unique specialty pharma service provider, conducting both taste assessment of APIs and taste masking of drug products using GCP-compliant human taste panels, following internationally recognized analysis methods.

Senopsys Taste Assessment Tools

Senopsys developed FlavorMetrics Taste Assessment Tools to provide quantitative data to address key taste issues along the clinical and commercial development.

FlavorMetrics Profile

The taste masking challenge of an API is a function of its time-intensity profile. The stronger the intensity and longer the duration of bitterness, or other aversive attributes, the greater the challenge.

Quantify the taste making challenge of your API early in clinical development.

The FlavorMetrics Bitterness Profile provides quantitative data to inform formulation development.

  • Quantify the taste masking challenge of the API (e.g., bitterness vs. malodor vs. oral irritation)
  • Identify the API form with the lowest bitterness profile (e.g., free base vs. salt vs. drug morphology)
  • Guide dosage form selection (e.g., solution vs. suspension)

The FlavorMetrics Profile removes subjectivity from taste assessment.

Select the taste masking technology that is most appropriate for your formulation

Dose/response sensory analysis of APIs generates quantitative data to enable the selection, development and optimization of taste masking technology.

  • Assess need for an API-modification approach for taste masking
    • Encapsulation
    • Complexation (cyclodextrin, ion exchange)
    • Particle Coating
    • Hot Melt Extrusion
  • Determine maximum free (soluble) API concentration required for palatability
  • Quantify the taste of multiple drug strengths

FlavorMetrics helps inform taste masking technology decisions.

The FlavorMetrics Palatability Profile

Measure the flavor quality of prototypes and competing products.

Patient acceptability of a drug product is a function of both its initial taste characteristics and the aftertaste it leaves behind.  Both must be addressed otherwise palatability suffers. When palatability suffers so do patient adherence, health outcomes and product sales.

The FlavorMetrics Palatability Profile is an empirical model that relates the quality of the initial flavor and aftertaste.  It can be used to:

  • Guide formulation decisions during clinical and commercial development
  • Predict palatability and patient acceptance
  • Compare flavor quality of prototypes to marketed products
  • Select flavor quality targets
  • Monitor development progress
  • Support stability studies

The FlavorMetrics Palatability Profile takes the guesswork out of product launch decisions.

Explore the Art and Science of Taste Masking

We invite you to explore the art and science of taste masking by viewing a recent case study or downloading our white paper.

Dedicated to Developing Palatable Drug Products

Senopsys is the taste-masking development partner of choice for 15 of the top 25 global pharma companies as well as dozens of emerging and mid-size pharma and biotech companies.

Ask us questions, inquire about our services or schedule a “lunch and learn” seminar about the art and science of taste masking.

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